Marketing for a high-ticket legal sector: I rebuilt the institutional website, created the newsletter from scratch, and structured lead nurturing through social media. Achieved a 60% increase in direct visa contacts and 11 clients selected in the H-1B visa lottery linked to the content strategy.

Marketing management for three products at a technology company, each with its own audience and advertising rules: a financial SaaS, a B2B platform and a consumer health supplement. Positioning, acquisition and lifecycle marketing for a 661,000-contact CRM. No one-size-fits-all playbook across three markets.

Managed ActiveCampaign lifecycle optimization for a 661,000-user base. Audited and rebuilt 7 critical journey automations from the ground up. Combining rigorous A/B testing with UX writing, I scaled onboarding open rates from 1.65% to 19.4% and drove a 36% open rate on revenue-recovering billing flows.

I fixed the technical foundation that was hiding the site from Google and rebuilt the editorial calendar around real search demand: crawl and indexing fixes, meta descriptions, event structured data (schema markup), keyword research, and content briefs segmented by intent. 

B2G communication for a public sector IT consultancy. I translated technical ERP implementations into clear, actionable materials for public managers, including the end-to-end communication for an Oracle deployment at a public financial institution, aligning internal teams with key stakeholders.