Marketing analyst for regulated industries
Product marketing, B2B strategy and customer relationships
Multichannel marketing for a technology company. I wrote VSL scripts, social media content and email sequences, and ran user journeys, retention assets and communications for three completely different business models.
Proload is a technology company that helps businesses automate processes and cut costs. Within this highly technical environment, I took on the marketing strategy of three in-house products simultaneously: MEI Gestor, Convergefy and the Biotina Hair supplement.
THE CHALLENGE
Each project faced a distinct conversion barrier. Convergefy, a WhatsApp-integrated B2B omnichannel platform, needed to build corporate authority to acquire demanding high-ticket clients while structuring its onboarding process to reduce churn. MEI Gestor required a comprehensive, ongoing education strategy to retain microentrepreneurs and convert them into recurring subscribers through end-to-end customer lifecycle automations. Meanwhile, the Biotina Hair supplement navigated a B2C market saturated with "magic formulas" and unrealistic hair growth promises. For this product, the task was to build genuine trust in its efficacy and prove results to highly skeptical consumers.
Applying a single communication formula across such diverse fronts would have resulted in conversion failure and serious regulatory risks for the company.
WHAT I DID
II split the operation and ran each front according to its specific business model. For Convergefy, I rebuilt the brand's digital presence: I wrote the copy for the institutional website and created acquisition materials, including e-books and web interface assets.
For Biotina Hair, I created the visual pieces and wrote the email marketing copy and VSL scripts. I translated the supplement's science into plain language and structured the copy around social proof and testimonial framing, shaping the product's promises for a skeptical market. For MEI Gestor, I took over app design assets, multichannel copywriting and CRM management for a 661,000-contact database.
IMPACT & RESULTS
Three products live, each speaking its market's language. Convergefy gained a new institutional website and authority materials for B2B sales. Biotina Hair began converting through VSLs and email sequences built on direct-response structure: pattern interrupts, curiosity gaps, social proof and objection handling, tailored to a highly skeptical B2C audience. And MEI Gestor became a 661,000-contact CRM operation with results that earned their own case study: the first audit anyone had run on it, subject-line testing across seven lifecycle flows, and open rates in the annual declaration sequence that roughly tripled. The details are on the next page of this portfolio.
What this operation proves: I switch audiences, channels and business models without losing precision. B2B, B2C, tech and health, all at once.
DOCUMENTED PROJECTS
01 · Biotina Hair
Hair Supplement · B2C · Direct Response · Email Marketing · VSL
I wrote the copy and designed these email marketing pieces for Biotina Hair. The communication starts from the frustration of someone who has tried everything against hair loss and builds trust with what this market offers least: real proof. Authorized testimonials, unprompted WhatsApp screenshots and a clear offer, in a niche saturated with miracle promises.
Biotina Hair VSL: Direct Response Copy for Cold Traffic
I wrote a direct response VSL that tackled the audience's core objections, translating the product's science into plain language for a skeptical market. The video generated strong viewership right from its launch.
02 · Convergefy
Customer Retention
I developed this playbook to mitigate a direct churn threat: WhatsApp systematically banning client accounts. I distilled complex platform rules into an exact prevention and recovery framework, outlining messaging best practices to protect the client's number. Instead of relying on manual interventions, I gave the technical support team a scalable asset to resolve bans and retain active accounts.
Instagram Strategy
I built the channel's acquisition and retention strategy. To ensure the content actually supported the pipeline, I mapped the architecture directly to the sales team's active buyer profiles. I managed end-to-end production—copy, design, and distribution—transforming an empty feed into a functional business asset for customer service deflection, product education, and sales enablement.
03 · MEI Gestor
Marketing & Operations
I led the end-to-end optimization of ActiveCampaign: auditing automations, rewriting copy, designing headers, and executing strict A/B tests alongside a full retention ecosystem featuring in-app visuals, onboarding guides, and FAQs. This delivered massive impact in the user's key annual compliance flow, where all six emails more than doubled their open rates, and the entry email surged from 12.1% to 31.6%.
