Marketing analyst for regulated industries
Resume
Professional summary
My career has not been linear. I started in law, in conflict mediation, building agreements between people who wanted opposite things. It is a skill I still use in every project.
From there I moved into digital: e-commerce operations, client accounts at an agency, product marketing at a technology company, marketing and CRM at a financial SaaS, and marketing and operations for a U.S. immigration law firm.
Along the way I consulted for law firms and for a technology consultancy specialized in public sector management, learning to communicate the most technical subjects there are, including ERP implementation, to managers and stakeholders.
Every step added a layer: management, adaptability, data, regulated industries, and sensitive subjects. Today my background connects law, marketing, web, strategy, and technology. That combination is what allows me to work with confidence where most people stall: complex, regulated, high-stakes markets.
experience
Oct 2025 – Dec 2025 · Remote
SEO Consultant (Freelance) · Roda Cultural · Salvador
Editorial portal for culture, concerts, and alternative events in Bahia
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Structured the project in ClickUp with goals, responsibilities, and deadlines, giving the client full visibility into every deliverable
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Integrated GA4 and Google Search Console via Site Kit, establishing the project's first reliable data tracking layer
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Conducted a full technical SEO audit, reducing site errors by 73% (from 60 to 16) and eliminating 481 warnings
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Restructured categories and tags, and implemented structured data to optimize for local search
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Established organic search as the primary acquisition channel, driving 51.49% of total traffic and achieving the site's highest engagement rate (53.34%)
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Generated 32,000 impressions with an average Google ranking position of 7.4
2024 – 2025 · Remote
Marketing and Operations · Immigration & Nationality Law Group · USA
Premium law firm specialized in U.S. immigration and visa cases.
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Directed end-to-end B2B and high-ticket client acquisition strategies.
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Launched the firm's LinkedIn newsletter from zero, reaching 1,053 subscribers in three months and more than 10,000 organic views on technical articles
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Built LinkedIn campaigns and creative assets for the H-1B visa lottery, bringing in 11 qualified clients through segmented nurture
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Rebuilt the firm's website and developed conversion-oriented landing pages
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Increased qualified lead conversion by 25% through A/B testing
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Grew direct visa inquiries by 60%
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Developed the brand's multichannel content strategy: SEO blog, website copy, social media, video, and stories
July 2023 to July 2024 · Remote
Marketing and CRM Analyst · MEI Gestor (Proload) · Goiânia
Financial management SaaS for micro-entrepreneurs.
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Conducted a full audit of 7 ActiveCampaign automations for a database of 661k contacts.
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Optimized critical email flows, raising open rates from a range of 1.65% to 11% up to 19.4%, with peaks of 63% open rate and 21.9% CTR in segmented flows
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Sent 631,000 emails in a single automation cycle at a 95.37% send rate, driving more than 21,500 clicks back to the app
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Built a billing email sequence that reached 36% open rate on the first email and 10.4% CTR, with direct revenue impact
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Led Ideal Customer Profile (ICP) research and pain-point mapping, translating findings into a data-driven Instagram content strategy.
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Produced artwork for the app and Instagram, plus copy for email marketing, blog articles, and internal materials, with a focus on UX writing and retention
May 2022 to July 2023 · Remote
Technology company focused on process automation and cost reduction for businesses
Led marketing strategy for three in-house products at the same time, each with a distinct audience and business model.
CONVERGEFY (B2B omnichannel platform)
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Rebuilt the digital presence, wrote the website copy, launched the Instagram profile, and produced creative assets for paid traffic campaigns
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Developed acquisition and retention materials (ebooks, visual assets, web interface elements)
BIOTINA HAIR (B2C hair supplement)
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Developed the structure and copy for a direct response Video Sales Letter (VSL) targeting cold traffic
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Created artwork and copy for email marketing
MEI GESTOR (financial management app for micro-entrepreneurs)
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Managed automations for a base of more than 660,000 contacts in ActiveCampaign, auditing flows and rewriting the worst-performing subject lines. This work became a dedicated engagement in July 2023
January to March 2022 · Remote
Marketing Communications Consultant (Freelance) · Cidade Ágil Consultoria de TI · São Paulo
Digital transformation firm for public sector management, specialized in ERP (SAP/Oracle) and Proof of Concept work for public procurement.
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Led B2G communications for an Oracle ERP implementation at a Brazilian federal public bank, working alongside both the technology and operations teams
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Translated the ERP rollout into materials staff with no technical background could act on
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Produced the program's core communication assets: system manuals, rollout announcements, and department-level communication flows for Accounting, Controllership, Procurement, and Logistics
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Delivered all materials in compliance with the government contract's quality criteria
2021 – 2022 · Remote
Customer Success Assistant · K9 Agency · Rio de Janeiro
Marketing agency focused on digital presence and performance. I managed tactical marketing operations and frontline client relations.
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Managed direct communication with the client portfolio, ran onboarding for new accounts, and presented data-driven performance reports
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Administered data and daily routines in the agency's CRM, building content calendars and social media content
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Monitored Google Ads campaigns and optimized ad copy and creative, reporting performance shifts to the account team
2020 · Remote
E-commerce Assistant · Beat.Co · Contract
Premium fitness fashion brand. E-commerce operations and customer service.
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Managed the e-commerce operation in WordPress (catalog, pricing, images, and copy) and maintained email marketing funnels
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Issued invoices through the Bling ERP, managed shipping logistics, and coordinated launches integrated with the physical store
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Handled customer service on WhatsApp: direct sales, product questions, tracking codes, and product exchanges
technical skills
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Strategy and business: content marketing, demand generation, CAC, ROI, CRO, market and competitive analysis
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CRM and automation: ActiveCampaign, Brevo, advanced segmentation, email sequences, lifecycle marketing, lead generation, A/B testing
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Data and performance: Google Analytics 4, Google Tag Manager, Google Search Console, Semrush
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SEO and content: technical SEO, on-page SEO, keyword research, schema markup, conversion copywriting, direct response, VSL, UX writing, landing pages, email marketing, newsletters
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Technology and AI: AI applied to marketing (Claude Code, ChatGPT, Gemini), WordPress, Elementor, Wix, Canva
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Project management: ClickUp, Bitrix, Trello, Notion, Airtable
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Languages: Portuguese (native) · English (professional working proficiency) · Spanish (intermediate)
education
2026, in progress
Extension Course in Strategic Data-Driven Decisions, ESPM
2022 – 2024
Certificate in International Digital Marketing · ESPM
2021 - 2022
Postgraduate Certificate in Law, Innovation and Technology · CERS
2015 - 2020
Bachelor of Laws (LL.B.) · Centro Universitário Wyden