Marketing for a high-ticket legal sector: I rebuilt the institutional website, created the newsletter from scratch, and structured lead nurturing through social media. Achieved a 60% increase in direct visa contacts and 11 clients selected in the H-1B visa lottery linked to the content strategy.

Lifecycle Marketing optimization via ActiveCampaign for a 661k contact base. Audited and rebuilt 7 critical user journey automations. Through A/B testing and UX writing, boosted onboarding open rates from 1.65% to 19.4% and achieved 36% open rates on revenue-recovering billing flows.

B2G communication for a public sector IT consultancy. I translated technical ERP implementations into clear, actionable materials for public managers, including the end-to-end communication for an Oracle deployment at a public financial institution, aligning internal teams with key stakeholders.