Full-Stack Marketer for complex
and regulated industries.
Curriculum
professional summary
My career path has never been linear, and that's precisely what drives me. I started in law, working in conflict mediation, where I learned to listen to opposing interests and build agreements, a skill I still use in every project today.
From law, I migrated to digital: I worked in e-commerce management, served clients from various sectors in an agency, was a product marketing analyst in a technology solutions company, a marketing & CRM analyst for a financial SaaS company, and handled the marketing and operations of an immigration company for the United States.
Along the way, I provided marketing consulting services to law firms and a technology consulting firm specializing in public administration, learning how to communicate even in the most technical areas: ERP systems, bidding processes, and municipal administration.
Each step added a layer: management, adaptability, data, regulated sectors, and sensitive topics. Today, my background connects Law, marketing, web, strategy, and technology, and it is this combination that allows me to operate confidently where most people falter: complex, regulated, and highly responsible markets, such as law, fintech, healthcare, and technology.
technical skills
Business Strategy CRM & Automation Performance Analytics
Web Optimization Content & SEO MarTech & Innovation
Project Management
professional experience
2024-2025
Marketing and Operations · Immigration & Nationality Law Group (USA, Remote)
INLG is a premium legal consultancy specializing in US immigration and visa processes. I was responsible for planning and executing B2B and B2C marketing, as well as high-ticket lead acquisition strategies.
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Audience Building & Organic Growth: Launched the company's LinkedIn newsletter from scratch, acquiring 1,053 subscribers in three months and generating over 10,000 organic views on highly technical legal articles.
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Data-Driven Optimization: Increased qualified lead conversion rates by 25% through rigorous A/B testing on digital touchpoints.
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Lead Generation: Drove a 60% increase in direct contact volume for visa applications by implementing comprehensive B2B acquisition strategies.
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Nurturing: Structured LinkedIn campaigns and creative assets for the H-1B visa lottery, contributing directly to 11 successful visa selections through targeted lead nurturing.
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Web & CRO Strategy: Redesigned the institutional website and developed targeted, conversion-oriented landing pages.
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Multichannel Content Creation: Executed end-to-end content production across all brand channels, including SEO-optimized blog posts, social media copy, videos, Instagram stories, and visual assets.
July 2023 to July 2024
Marketing and CRM Analyst · Marketing Analyst · A Proload Product
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Communication & Retention: Spearheaded the frontline communication and user retention strategy for a financial SaaS targeting micro-entrepreneurs. Managed end-to-end email workflows, UX writing for web and mobile, SEO copywriting, and A/B testing.
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CRM Audit & Scale: Conducted a comprehensive audit of 7 critical ActiveCampaign automations managing a database of over 661,000 contacts.
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Performance Optimization: Revamped underperforming workflows, boosting baseline open rates from 1.65%–11% up to 19.4%, and achieving peak performance of 63% open rates and 21.9% click-through rates (CTR) in highly segmented campaigns.
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Traffic Generation: Directed over 21,500 clicks in a single automation cycle, successfully driving qualified user traffic directly into the application.
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Revenue Impact: Structured a targeted billing and collections workflow that secured a 36% open rate and 10.4% CTR on the initial email, driving a direct increase in product revenue.
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High-Volume Execution: Operated large-scale email broadcasts, successfully deploying 631,000 emails in a single campaign while maintaining a send/deliverability rate exceeding 95%.
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Content & Creative: Produced comprehensive digital assets, including in-app visual UI elements, email marketing copy, blog posts, and internal educational articles for users.
March 2022 to July 2024
Proload is a technology company developing digital solutions for businesses. I spearheaded the marketing strategy for two core products: MEI Gestor (a financial management app for micro-entrepreneurs) and Convergefy (an omnichannel customer service platform integrated with WhatsApp).
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CRM Automation & Scale: Managed high-volume automations via ActiveCampaign for MEI Gestor, orchestrating complex email workflows for a database of over 660,000 contacts.
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Retention & UX Writing: Led communication and user retention strategies for the MEI Gestor app. Executed UX writing for both mobile and web interfaces, optimized SEO copywriting, and conducted A/B testing to improve engagement.
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Strategic Web Development: Completely restructured the corporate digital footprint and the Convergefy product presence, taking full ownership of the institutional website's development.
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Lead Acquisition & Content: Directed the end-to-end creation of inbound marketing and brand authority assets for Convergefy. Produced e-books, visual UI elements, application graphics, and comprehensive copy for email marketing and blogs.
January 2022 to May 2024
Marketing Communications Consultant · Cidade Ágil Consultoria de TI · Freelancer
Cidade Ágil is a digital transformation consultancy for public administration, specializing in the implementation of ERP systems (SAP/Oracle) and Proof of Concept (PoC) for bidding processes
Responsibilities:
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Directed B2G and B2B communication strategies for public administration clients, acting as the bridge between technology and operations during a major back-office modernization program at Banco do Nordeste.
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Translated highly complex technical architectures (Oracle SaaS, JD Edwards, Hyperion) into accessible, user-friendly change-management assets for non-technical stakeholders.
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Developed foundational communication materials, including system manuals, rollout announcements, and engagement workflows tailored to core business functions (Accounting, Controllership, Procurement, and Logistics).
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Ensured 100% contractual compliance with strict government quality criteria (Edital), securing dual-validation from technical leads and senior public officials to mitigate legal and operational risks.
2021 – 2022
Customer Success Client · K9 Agency · Remote
A marketing agency focused on digital presence and performance. I managed tactical marketing operations and frontline client relations.
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Client Management & Content: Acted as the primary point of contact for the agency's portfolio, overseeing content calendars and producing social media assets.
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Onboarding & Analytics: Led comprehensive new client onboarding processes and presented data-driven performance reports to demonstrate campaign ROI.
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CRM & Operations: Managed data integrity and optimized daily operational workflows within the agency's CRM system.
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Performance Marketing: Executed targeted remarketing strategies that improved ad Quality Scores and drove a 30% increase in campaign conversions.
2020
E-commerce Assistant · Beat.Co · Contract
Beat.Co is a premium fitness fashion brand. I managed the end-to-end e-commerce operations and customer experience.
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CRO & SEO Strategy: Optimized the customer conversion journey and boosted organic discoverability through targeted UX writing and on-page SEO.
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E-commerce Operations: Managed end-to-end operational logistics, including order fulfillment, shipping workflows, and invoicing using ERP systems (Bling).
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Product Merchandising: Executed the online product lifecycle, overseeing catalog management, pricing, visual asset editing, and conversion-focused product copywriting.
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Retention & Email Marketing: Maintained and optimized email marketing funnels, deploying campaign broadcasts to drive sales and user engagement.
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Omnichannel Customer Experience: Directed frontline customer support via WhatsApp and seamlessly synchronized digital product launches with physical retail operations.
education
2026 - 2027
Extension Course in Strategic Data-Driven Decisions, ESPM
2022 - 2024.
Especialização em Marketing Digital Internacional, ESPM
2021 - 2022
Post-Graduate Specialization in Law, Innovation, and Technology, CERS
2015 - 2020
Bachelor of Laws (LL.B.), Wyden
this is how I work
I deliver business-driven marketing focused on pipeline growth, qualified leads, and closed contracts. Operating from high-level strategy to hands-on execution, I manage projects via ClickUp and Bitrix24, analyze core business KPIs, and take full ownership of end-to-end email marketing, copywriting, and visual design. I speak the language of decision-makers: focusing on CAC, retention, conversion rates, and ROI, while leveraging an AI-first workflow (Claude, ChatGPT, Gemini) to optimize operations. My expertise lies in highly regulated sectors, where rigorous organization and strategic are the decisive factors in closing deals.